Market Insights

Unlock the Power of Real-World Evidence with Verana Health’s Market Insights Solutions

In the rapidly evolving fields of ophthalmology, urology, and neurology, understanding market dynamics and treatment patterns is crucial for making informed decisions. Verana Health’s Market Insights solutions leverage real-world evidence (RWE) derived from real-world data (RWD) from the American Academy of Ophthalmology IRIS® Registry (Intelligent Research in Sight), the American Urological Association (AUA) Quality (AQUA)® Registry, and the Verana Health Evolve Registry.

By curating structured, semi-structured, and unstructured clinician notes from exclusive electronic health record (EHR) data, we provide actionable insights to life sciences commercial teams and help optimize their market strategies.

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Market Insights Solutions Offerings

Market Tracking

Monitor real-world market dynamics, including shifts in treatment trends for therapies that share a code. Our Market Tracking capabilities help keep you informed on the latest changes so you can adapt your sales and marketing strategies accordingly. Learn more about Market Tracking.

Brand Switching

Gain insights into brand switching patterns by analyzing prescriber preferences and practice patterns. Identify the factors driving brand preference from structured fields and unstructured clinical notes and refine your approach to enhance product positioning and understand market share. Learn more about Brand Switching.

Prescriber Mapping

Understand prescribing behaviors with our Prescriber Mapping tools. Identify key influencers and target the right prescribers to optimize product adoption and engagement across different regions and practice types. Learn more about Prescriber Mapping.

Key Benefits of Market Insights Solutions

Comprehensive Data

Gain a holistic view of patients, clinicians, and therapies with exclusive data from our specialty registries. Our solution leverages structured EHR data and data curated from details only found in clinician notes to identify drivers of current market dynamics.

Actionable Insights

Translate complex data into actionable insights that help guide strategic decisions. Understand market trends, identify patient and customer segments, and benchmark against competitors to enhance your strategic planning.

Enhanced Market Understanding

Leverage our RWE solutions to uncover key market opportunities and challenges. Our insights illuminate patient journeys and treatment adherence, empowering you to align your products and strategies more effectively with real-world demands.

Benchmarking and Competitive Analysis

By incorporating EHR outcomes data into your analytics, you can compare your performance against industry benchmarks and competitors. Our tools allow you to evaluate how your therapies stack up in the real world. This can help you refine your commercial strategy and enhance market positioning beyond what claims data can offer.

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Strategic Partnerships and Exclusive Data

Society Partnerships

Through our exclusive partnerships with the IRIS Registry and the AQUA Registry, we have access to EHR data on 90 million de-identified patients from more than 20,000 clinicians. These trusted partnerships allow Verana Health to directly ingest and curate RWD, which helps derive insights on various conditions in ophthalmology and urology and enhance the depth and accuracy of our insights.

Enhanced Data Quality: Partnering with trusted specialty societies ensures that our data is comprehensive and representative of the latest clinical practices and trends.
Exclusive Access: Our exclusive partnerships grant us access to unique data and resources that are not available through other channels, giving you a competitive edge with the most up-to-date and relevant information.
Insights Project: Our AI-driven data curation, combined with the expertise of our esteemed Data Scientists, glean insights by leveraging our exclusive and expansive RWD network.

Exclusive Datasets

Verana Health offers exclusive access to proprietary datasets derived from data within the IRIS Registry, the AQUA Registry, and the Evolve Registry. This data includes:

In-Depth Patient Characteristics: Detailed de-identified patient information, including treatment histories, outcomes, and demographics, offering a rich view of real-world care.
Clinical Outcomes and Trends: Insights into treatment efficacy and patient outcomes, helping you stay ahead of emerging trends.
Usage and Market Trends: Accurate and timely data on market shifts and real-world therapy usage, ensuring that your strategies are aligned with the current market landscape.

How It Works

Data Collection

We utilize data from specialty registries, which include comprehensive patient characteristics, practice information, and procedural details.

20K+ Clinicians

~90M De-identified patients

50+ EHRs

Data Curation

Advanced analytics and machine learning algorithms process the data to uncover trends, patterns, and insights using our proprietary VeraQ® population health data engine.

Datasets

Our VeraQ platform curates clinically accurate Qdata®, which are fit-for-purpose datasets. These datasets are designed to deliver reliable business insights and rigorously support research outcomes, helping unlock quality insights across the entire drug and medical device development lifecycle.

Analysis & Research

Qdata are available for analysis and allow clinical development, pre-approval, peri-approval, commercial, post-approval, and market expansion.

Strategic Implementation

Apply market insights solutions to help refine your strategies, enhance market engagement, and improve patient outcomes.

Why Choose Verana Health?

Exclusive Data

Access unique, extensive datasets in ophthalmology, urology, and neurology.

Expert Analysis

Our team's clinical and data science expertise will ensure you receive high-quality, actionable intelligence tailored to your needs.

Proven Results

Our market insights solutions are trusted by leading organizations to drive innovation and help improve patient care. Read a case study.