Prescriber Mapping

Leverage Real-World Data to Understand the Healthcare Landscape with Verana Health’s Prescriber Mapping Solution

In today’s competitive healthcare environment, understanding prescriber behavior is essential for optimizing launch messaging, prescriber targeting, and improving brand performance.

Verana Health’s Prescriber Mapping solution – part of our Market Insights offering – utilizes real-world evidence (RWE) from our fit-for-purpose Ophthalmology Qdata® to provide deep insights into prescriber behavior and brand preferences. These brand-level insights allow life sciences companies to refine engagement strategies and make informed decisions before launching a new product.

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What Is Prescriber Mapping in Healthcare?

Prescriber Mapping is a robust solution designed to track and analyze the prescribing behaviors of healthcare professionals and their use of specific therapies. By leveraging comprehensive real-world data (RWD) from the American Academy of Ophthalmology IRIS® Registry (Intelligent Research in Sight), we mine electronic health record (EHR) clinical notes to understand therapy usage down to the brand level.

We deliver data-driven insights into which prescribers are adopting specific treatments, why they make prescribing decisions, and how their preferences evolve over time. This information enables you to:

Understand the factors that may influence treatment decisions, including patient segments and brand loyalty.
Equip your field team with reliable and timely insights.

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Key Features of Verana Health’s Prescriber Mapping Healthcare Solution

Comprehensive Prescriber Data

The Prescriber Mapping solution provides a comprehensive view of prescriber behavior by curating RWD from Verana Health’s exclusive data source, the IRIS Registry. Our insights include:

Prescribing volume: Identify practice patterns and volume distributions in specific therapeutic areas, such as anti-VEGF treatments for retinal diseases.
Treatment preferences: Discover practice patterns and distributions of early adopters.

Prescriber Network Analysis

Gain insights into the prescriber networks that influence treatment decisions. By understanding trends and practice patterns, you can:

Tailor communication strategies to reach prescribers who are influential in their community networks, group practices or a part of larger academic medical centers.
Leverage peer influence by working with KOLs to enhance awareness and adoption of your therapy across interconnected networks of prescribers.

Treatment and Brand Loyalty

Identify prescribers who exhibit strong loyalty to particular therapies. This enables you to:

Develop targeted engagement strategies for loyal prescribers and strengthen their affinity for your brand.
Identify competitive threats: Track prescribers volume of procedures across brands, and analyze potential drivers for changes in prescribing behavior.

Exclusive Data Sources for Unmatched Prescriber Mapping Insights

Verana Health’s Prescriber Mapping healthcare solution is powered by Qdata, which are disease-specific data modules derived from curated RWD from the IRIS Registry – one of the largest specialty society clinical data registries in all of medicine and the first comprehensive eye disease clinical registry in the U.S. Our Prescriber Mapping solution allows you to:

Track real-world prescribing trends across various ophthalmic conditions, including glaucoma, age-related macular degeneration (AMD), diabetic retinopathy, and other eye diseases.
Analyze prescriber behavior with practice details that include geography, subspecialty, and practice location.
Monitor the adoption of emerging therapies: Follow how new treatments are integrated into real-world clinical practice and gain insights into prescribers' decision-making processes.

85M

de-identified patients

15K

contributing clinicians

Qdata: Curated datasets provide fit-for-purpose, highly structured data designed to help drive more precise and actionable insights into treatment trends and prescriber behavior.

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Why Choose Verana Health’s Prescriber Mapping Healthcare Solution?

Deeper Real-World Insights

Leverage the largest ophthalmology dataset in the world to understand prescriber behavior, treatment patterns, and market dynamics down to the brand level.

Actionable Data

Gain near real-time insights into prescriber usage of specific therapies, such as anti-VEGF and MIGS procedures, to help you refine engagement strategies and improve your market position.

Trusted Data Sources

Our curated RWD from trusted registry partnerships ensures high-quality, clinically valid insights you can rely on for all of your project needs.