Commercialization

Get a Holistic View to Guide Your Commercial Strategy

Verana Health has an expansive real-world data network of more than 20,000 clinicians and a comprehensive view of more than 15 diseases affecting more than 90 million patients. We deliver near real-time insights, helping commercial teams go beyond claims data to better understand real-world performance. Our data is curated and analyzed from more than 500 million patient encounters stored in electronic health records (EHRs) to help to paint a full picture of a drug or device's usage and efficacy.

Find out how Verana Health can help guide forecasting, monitor market uptake, track market share, understand drug utilization, and guide label modifications to help inform your commercial strategy.

Get a Holistic View to Guide Your Commercial Strategy

Verana Health has an expansive real-world data network of more than 20,000 clinicians and a comprehensive view of more than 15 diseases affecting more than 90 million patients. We deliver near real-time insights, helping commercial teams go beyond claims data to better understand real-world performance. Our data is curated and analyzed from more than 500 million patient encounters stored in electronic health records (EHRs) to help to paint a full picture of a drug or device's usage and efficacy.

Find out how Verana Health can help guide forecasting, monitor market uptake, track market share, understand drug utilization, and guide label modifications to help inform your commercial strategy.

4 of the Top 5 Pharmaceutical Companies work with Verana Health

uabb-device-desktop
youtube-video-thumbnail

Verana Health Commercial Offerings

MarketTrends

Market Share Tracking & Forecasting

QuantitativeEndpoints

Market Assessment

Use real-world Qdata® to track market share of products across select clinical indications or patient cohorts. We can help you measure sales activity by territory and help forecast future sales performance.

Activate our exclusive Qdata to help understand the competitive landscape and how your therapeutic is performing in the market in comparison to others. We can help you understand the clinical intent behind the treatment choice as captured in the unstructured physician's notes to inform your commercial strategy.

LinkData
DrugUtilization

Label Expansion & Modification

Drug Utilization

Leverage Qdata to understand usage, particularly off-label usage, of your therapy to inform your strategy around label changes or a new indication. We can help you refine your label expansion approach by delivering quality insights around efficacy and outcomes within select patient cohorts.

Detect drug utilization patterns including initial prescribing, medication changes and patient outcomes. Verana Health’s EHR+ consists of de-identified EHR data combined with de-identified claims data, to deliver unique, high quality insights. These insights include not only the medication change, but can also indicate reasons for medication switching and patient outcomes as captured in unstructured physician notes.

Our Customers

Verana Health is proud to collaborate with these leading Life Sciences organizations

Verana Health Supports Life Sciences Commercial Teams

People & Culture_4x

Marketing

Verana Health helps Marketing professionals leverage real-world data to gain quality insights on real-world performance to guide messaging and targeting strategies. We help you generate evidence to inform your product positioning in the current market.

Cost

Sales

Verana Health collaborates with Sales teams to help measure sales activity by territory, often in near real-time. Our exclusive insights include de-identified patient and aggregated physician and practice data to guide your sales strategy.

CommercialOperations

Commercial Operations

Verana Health supports Commercial Operations teams by delivering insights to guide sales strategy, territory alignment and help forecast future sales performance. We can help you track performance and monitor market share.

Verana Health Commercial Case Studies

Market Share Tracking for

Commercial Planning

One of Verana Health’s clients selected us to build a dashboard powered by de-identified Qdata to track the market share of multiple products across five speciality indications. The dashboard enables the client to track changes in drug uptake shared across clinical indications, forecast future sales, measure sales activity by territory, and more.

Drug Utilization

One of Verana Health’s clients wanted to understand real-world utilization of their recently approved drug to compare against their competitors. Using exclusive de-identified EHR data combined with de-identified claims data, we were able to deliver a time-trend analysis of adverse events (AEs) and track the type of patients who are receiving their drug in the real-world, monitor utilization across segments of diseases, and measure real-world patient outcomes.

Commercial Uptake

One of Verana Health’s clients leveraged our exclusive, de-identified Qdata to monitor post-approval safety and commercial uptake of a marketed product. The client performed pre-and post-launch studies on drug safety and analysis to understand the demographic characteristics of early patients who received the drug. This enabled them to investigate real-world treatment patterns of patients receiving the drug across various cohorts.

Verana Health By the Numbers

of Top 5

Life Sciences Companies are Customers

K+

Clinicians Participate in our RWD Network

~M

De-identified Patients Included in our RWD Network

+

Peer-reviewed Studies Published Using Verana Health Data

Therapeutic Areas with Numerous Diseases

Years Longitudinal Data

*Data Current To: September 2022

Verana Health’s Therapeutic Areas

Eye

Ophthalmology

We partner with the American Academy of Ophthalmology and manage its IRIS®Registry (Intelligent Research in Sight) with nearly 16,000 participating clinicians.

Verana_Bladder_Icon_2.5px

Urology

We partner with the American Urological Association and manage its AQUA Registry with 2,200 active clinicians.

Commercial Insights Powered by

Verana Health’s Data & Technology

RWD Network

Exclusive real-world data network of more than 20,000 clinicians in ophthalmology, urology, and neurology.

VeraQ Box

Clinician-directed and AI-enhanced population health data engine powering an advanced data integrity feedback loop.

Qdata Box

Research-ready, disease-specific data modules to power quality insights for real-world evidence and clinical trial activation.

AI Box

Advanced, clinically driven Artificial Intelligence techniques infused throughout the data process across both structured and unstructured data.

Let’s Accelerate Research Together

Interested in collaborating with Verana Health or just want to stay updated on our company happenings?
Take a minute to submit your contact information.